Why the world needs to think about Collective Impact
EVERY small change has a big impact!
The world we live in is complex and dynamic
We could think of ourselves as a small pea in a giant pod where our individual decisions have no impact on others – but in reality the combined choices businesses and we make as consumers, has a collective impact on others. This impact has the power to be both positive and negative.
In order for a progressive society that promotes positive change, companies and consumers need to understand the considerable shared benefit that can be achieved from making some small behavioural changes.
But an individual and company with an aspiration can only go so far, however as part of a collaborative social effort, the extent of positive change that can be exacted is considerable.
You can see this playing out with a growing number of consumers choosing to buy products and services from sustainable and ethical businesses.
Collective Impact Framework
The collective impact approach is premised on the belief that no single business, organisation or program can tackle or solve the diverse and complex social problems we face as a society.1 Businesses can uniquely use their supply chain as well as their product/service choice (or both) to influence positive decision-making.
The ability to act and operate in an ethical and sustainable commercial manner is the first and vital requisite to building a platform that enables large scale social change.
When we are introduced to a new product or concept in the market, we need to be persuaded whether or not it is worthwhile to invest or take the plunge to make a new purchase. Inherently this means that we are instilling a lot of trust into the business we are purchasing from and the ethos and values they operate by. This is where transparency must be recognised and used as a business necessity, as well as a tool that enables collective impact.
Responsible decisions – by both businesses and consumers – collectively will enable sustained and positive collective impact within and across society. By buying into the idea of collective impact, as individuals, we will feel empowered that our small behavioural changes can actually make a Big Impact.
How do you make a collective impact?
 Collaboration for Impact (2016), http://www.collaborationforimpact.com/collective-impact/