Go Lusty - Pure Clarity | sustainable and ethical consumer products
GoLusty works with sustainable and ethical consumer products to enable creatives and visionaries to operationalise their concept and vision.
Ethical Consumer products, Sustainable consumer products, operationalise sme
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Who are we?

GoLusty works with sustainable and ethical consumer products to enable creatives and visionaries to operationalise
their concept and vision.

Why we exist?

Many sustainable and ethical entrepreneurs, specialists and visionaries struggle to monetise their product concepts. Their strength is ideation – their challenge however is operationalising their vision without losing their core values.


The key to success is understanding how we can finely balance market realities and the businessesn aspirations. Success in these terms is defined as combining best-practice operating principles with deep subject matter expertise.

What we do:

GoLusty operates in three ways:

3We run our own ethical and consumer product labels

We consult to entrepreneurs, specialists and visionaries to provide clarity to operationalise their products labels and business.

We take equity in consumer product labels, in return for operationalising a product label.

Interested in speaking?

Our labels

We aim to change the way business works, by cultivating both socially and environmentally sustainable consumer product labels.


Our first challenge was the way we consume water!

After purchasing the assets in 2016, we were excited to relaunch and revitalise a
sustainable and reusable water bottle company 321 Water.

The 321 Water filter bottle is named because it takes around three litres of water to make one 500ml non reusable water bottle. It is the only bottle on the market that filters via press plunge, it is 100% recyclable, reusable and older filters can be composted. The 321 Filter bottle can be completely disassembled and used with or without the filter.  Being a sustainable solution, all parts are replaceable.

In September 2017, we were excited to relaunch and revitalise a sustainable and reusable coffee cup company Uppercup.

Sustainable. Durable. Ethical. The Uppercup is 100% Australian made and designed. Uppercup is made from the highest quality, BPA free Eastman Tritan copolyester. With an insulate wall, your coffee will stay warm and your fingers cool. Designed by baristas for people who love coffee, the concave bottom means you can have a perfectly poured coffee every time.

Meet the team

Claudine focuses on all activities, marketing and communications. With a keen eye for brand curation, she works alongside labels to ensure that they are on trend and in line with their vision.

She collaborates in the development and execution of all marketing plans and is passionate about helping ethical products succeed.

In her spare time, she is a brunch connoisseur and a snapchat queen.

Felicity is a business strategist with a passion for innovation, ethical and sustainable products and innovative business models. She is a strong believer in the positive role business can play in the economy and greater society, and brings experience working in business operations, strategy and sales from previous positions within the Manufacturing and Risk / Insurance industry.

She started GoLusty with the main aim of cultivating and commercialising her clients sustainable and ethical visions into a working reality. Her drive is based on impact and the positive power of sustainable consumerism.

Her weekdays are filled with coffee and weekends are filled with yoga – two unlikely bedfellows but they make it work.

Luke is driven by the positive power and emphasis businesses can have on the environment. He is focussed on sales with the business, with a strong interest in selling items that can change the way people consume. Luke sells with purpose and love showing our customers why living sustainably is easy.

With a friendly personality, you’ll find Luke at a live gig or socialising with friends but always on the move.

Get in touch


77-79 City Rd

Southbank, VIC





+61 3 8362 3781